Streamlining Adhesive Manufacturing: A Case Study of Odoo Implementation at GMSA Industries

Efficiency, Precision, and Growth Through Integrated Solutions

Case Study: Odoo ERP Implementation for GMSA Pvt. Ltd.

Client Background: GMSA Pvt. Ltd. is a leading adhesive manufacturer with a wide range of products serving various industries such as automotive, construction, and electronics. With a complex manufacturing process and a growing customer base, GMSA Pvt. Ltd. faced challenges in managing their operations efficiently. They sought to implement an ERP system to streamline their processes and improve overall efficiency.


  1. Fragmented Systems: GMSA Pvt. Ltd. had multiple systems for sales, purchases, inventory, accounting, and manufacturing, leading to data silos and inefficiencies.
  2. Manual Processes: Many processes were manual, leading to errors, delays, and difficulty in tracking key metrics.
  3. Limited Visibility: The client lacked real-time visibility into their operations, making it challenging to make informed decisions.
  4. Inventory Management: Managing inventory levels and tracking stock movements was challenging due to the lack of a centralized system.
  5. Manufacturing Complexity: The manufacturing process for adhesives was complex, requiring precise tracking of raw materials and production processes.

Solution: Dynexcel proposed implementing Odoo ERP to address GMSA Pvt. Ltd.'s challenges comprehensively. The implementation included the following modules:

  1. Sales Management: Odoo's Sales module helped streamline the sales process, from quotation to invoicing, providing real-time updates on sales orders and customer interactions.
  2. Purchase Management: The Purchase module enabled efficient procurement management, including the creation of purchase orders, tracking deliveries, and managing supplier invoices.
  3. Inventory Management: Odoo's Inventory module optimized inventory levels by tracking stock movements, managing warehouses, and performing stock adjustments.
  4. Accounting: The Accounting module helped streamline financial processes, including invoicing, payments, and financial reporting, ensuring compliance with accounting standards.
  5. Manufacturing Management: The Manufacturing module helped streamline production processes by creating manufacturing orders, tracking work in progress, and managing bills of materials (BOMs).


  1. Streamlined Operations: GMSA Pvt. Ltd. experienced significant improvements in operational efficiency due to the automation of key processes.
  2. Real-time Visibility: With Odoo ERP, the client gained real-time visibility into sales, purchases, inventory, accounting, and manufacturing operations, enabling better decision-making.
  3. Cost Savings: The client achieved cost savings through optimized inventory management, reduced downtime, and improved efficiency across their operations.
  4. Improved Customer Service: With better inventory management and streamlined processes, GMSA Pvt. Ltd. was able to improve customer service and satisfaction.

Conclusion: By implementing Odoo ERP, GMSA Pvt. Ltd. was able to streamline its operations, improve efficiency, and achieve cost savings. The company now has a unified ERP system in place to support its growth and enhance its competitive position in the adhesive manufacturing industry.

Revolutionizing Towel Manufacturing: A Case Study
Efficiency, Quality, and Sustainability in Towel Production